Wednesday, July 11, 2012

Moonlight mass revolution



Cape Town is one of the most naturally beautiful cities in the world. It’s a wonder why more people don’t cycle in the city. Reasons to cycle:
  • It’s cost-effective (in fact it costs nothing at all)
  • It has zero carbon emissions (that’s a BIG reason)
  • Cycling keeps you fit and healthy
  • Its fun (Bonus!)
Reasons that could possibly deter people from cycling are the lack of sufficient bicycle lanes, lack of respect from motorists and there being no bicycle culture outside the sport. This is the thinking behind the moonlight mass initiative- to raise awareness for cycling in the city and the safety of cyclists in the urban environment and create a cycling culture.

The brainchild of Daniel Graham and Elad Kirshenbaum, Moonlight mass is a casual night bicycle ride starting at the Green Point Circle on a full moon once a month. Started as a social experiment on twitter the ride has been gaining popularity. On Tuesday there were way over 1000 riders, and the numbers are sure to grow!

Cycling on our Trend-e-bikes



The cycle was great fun, and felt so good to be part of an initiative where the people of Cape Town come together to champion a cause. My ride was particularly exciting and pumped up, some would say I cheated a bit (I heard that a lot). I was given the new Trend eBike to ride- a premium electric bicycle soon to hit SA stores! A very cool, trendy, eco-friendly alternative to a car. Look out for the initial launch of Trend eBike at the Hermanus Whale festive in September

The next moonlight mass cycle in Cape Town is on the 4 August- join the revolution!
For more info on moonlight mass cycle follow the event on twitter @moonlightmass, and @trend_e_bike for updates on the Trend eBike

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